Why should we consider PBA?
Aside from the financial and marketing support, co-branding is a proven marketing strategy—it works!

How prominent must the PBA logo be displayed?
A print diameter of at least 1½” would be deemed acceptable. We recognize that some applications might require a smaller size. Consult Advance Marketing for pre-approval.

Can I sign up for one product now, and one or more later on?
Yes. Each product enrollment stands on its own.

What if our competitors sign up for PBA?
That’s even more reason for you to participate. You don’t want to be placed at a competitive disadvantage. Conversely, if they choose not to participate, the advantage is yours.
Otherwise, it would boil down to how effectively and to what extent you promote or leverage PBA.

When is a co-marketing activity considered as completed?
Typically speaking, it would be complete once the co-marketing activity has been executed and you have been billed for it.

We purchase all of our ballasts from Advance. Can we co-brand all of our fixtures, even if some of the ballasts we buy are not listed as PBA-eligible?
It really depends on your product mix and level of commitment. Consult your Advance sales representative to see if PBA is right for you.

What about non-PBA eligible products?
Once again, it depends on the extent of your commitment and type of Advance product(s) you are planning to co-market. Some products, such as NPF magnetic ballasts, are excluded from consideration altogether. Consult your Advance sales representative for more specifics.

FAQ’s ABOUT THE CO-MARKETING FUNDING

How is the amount of funding determined?
Generally, the amount is based on your anticipated purchases of the PBA-eligible product(s) over the next 12 months. Rates vary by product.

We’re already buying a PBA-eligible product. Can we still get in the program?
Most definitely. Your co-marketing funding, however, will be based on your anticipated purchases going forward—not on what you purchased previously.

How do we access available co-marketing funding?
Simply complete and submit a PBA Reimbursement Claim Form, which can be downloaded in pdf format from the PBA website. Be sure to support your claim with proof of completed activity.

Do we have to wait the 12 months before accessing the funding?
Not at all. The funding is available to you upon acceptance of your claim, showing completed co-marketing activity.

How much time do we have to use the funding?
We would expect that you complete the co-marketing activity(s) within six months from date of enrollment. In all cases, unused funding after 12 months will expire.