Announcing the new and enhanced Powered by Advance, a strategic
co-branding program designed to bolster your fixture sales by teaming
your brand with the most preferred ballast brand in lighting – Advance.
Now more than a stick-on label program, the new PBA initiative offers
added options and flexibility:
• Co-Op Marketing Funds
- Based on anticipated purchases of qualifying ballasts
- Available to you “up front”
- Covers up to 25% of the actual cost for co-marketing activities, including: |
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Trade Ads |
Sales Aids |
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Trade Show Graphics |
Fixture Labeling |
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Catalogs/Brochures |
Website Creation |
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Specification Materials |
Demo-Kits |
…or any other marketing activity where the PBA logo is prominently displayed.
• Digital Marketing Tools
- Including web linking, web images and web design assistance.
• Dynamic Graphics
- Including ready-to-print hi-rez images and graphic design assistance.
• New High-Impact Labels
- Free holographic PBA labels for fixtures and fixture cartons.
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